Consumer health data privacy policy
Our tools ask about pregnancy, IVF and your baby. Laws in Washington, Nevada and other states call that consumer health data. This page says what we collect, why, and how you control it. It applies to everyone, wherever you live.
Last updated November 11, 2026.
The short version
- Our tools run in your browser. What you type into a tool stays on your device.
- We collect a health detail only when you ask us to email you something and tick a box that says so.
- We never sell your data. We never share it with advertisers, partners or anyone else.
- There are no ad pixels, trackers, analytics scripts or session recordings on any page where you enter health details.
- You can delete everything from the link at the bottom of any email, or by writing to us.
What we collect, and why
| Data | When | Why |
|---|---|---|
| Your due date, or your baby's birth date | Only when you ask us to email your results and tick the health data box | To send what you asked for, and, if you ticked the second box, to time a weekly email to your pregnancy or your baby's age |
| Which tool you signed up from | With your email | To send the right email. A tool's name can hint at your situation, for example IVF, so we treat it as health data too |
| Usage events: a tool page was viewed, a tool showed a result, an email was confirmed | Each time, sent by our server to our analytics provider | To know which tools help and where visitors come from. Each event names the tool and the kind of site you came from (for example, a search engine), under a new random ID each time. Never what you entered, and never linked to you or to your other visits |
We get this data only from you. We don't buy data or collect it from other sources.
Who handles it for us
Three companies process data on our behalf, under contracts that let them use it only to provide their service to us. This isn't sharing or selling.
- Cloudflare hosts the site and the database.
- Resend delivers our emails.
- PostHog (EU-hosted) receives the usage events above. It never receives your email, your dates or your answers, and no PostHog script runs on any page where you enter health details.
We share consumer health data with no one else. No partner or advertiser receives it, ever.
Partners and your data
Some pages link to companies such as breast pump suppliers. If you follow a link and give that company your details, you're dealing with them directly, under their privacy policy. Our links never carry your due date, your baby's age, your answers or anything else about you.
Your rights
You can, at any time:
- find out whether we hold consumer health data about you, and get a copy;
- delete it: every email has a link that deletes everything at once;
- withdraw your consent: stopping our emails deletes the date we held;
- ask for the list of everyone we've shared it with. That list is empty.
To ask, email privacy@hellolittlehuman.com from the address you signed up with. We answer within 45 days and confirm when it's done. If we turn down a request, you can appeal by replying to our answer. If the appeal is turned down too, you can contact the Washington State Attorney General or your own state's attorney general.
How long we keep it
- An unconfirmed sign-up: 7 days.
- Your date: until you stop our emails or your baby turns 2, whichever comes first.
- After a deletion, we keep one line saying it happened, with your address scrambled so it can't be read.
Who we are
Hello Little Human is run by AELaboratories, 500 Westover Dr #34489, Sanford, NC 27330. Email privacy@hellolittlehuman.com.